Performance Appearance Package Now Available for the Chrysler 300
After months of dead silence, we finally have some news about the Chrysler 300. It’s easy to forget that the Chrysler 300 is a large, rear-wheel-drive sedan that still navigates the streets crowded with pickups, crossovers, and SUVs, but to the surprise of many sales of the vehicle have held up at around 50,000 units a year since 2014. Last year, 2018, was the first year where sales actually saw a substantial dip, but Chrysler has vowed to keep the sedan fresh this year. Mopar Insiders is reporting that rumor has it the Chrysler 300 C is set to receive a few performance-oriented parts from the Chrysler 300 SRT that’s sold everywhere around the globe except here in the U.S.
According to Mopar Insiders, Chrysler is planning to offer the Performance Appearance Package on the top-tier 300 C. The package would add features from the 300 SRT at a surprisingly low price – $695 to be exact. For that price, perspective 300 C buyers will be able to enjoy fog lights, a lower front fascia, and the same side sills that are found on the SRT trim. This small visual update has been available on the Chrysler 300 S before under the Sport Appearance Package.
Unfortunately for enthusiasts that’s all the new package adds, the famed 6.2-liter V8 found under the hood of the 300 SRT remains overseas. The 300 C that’s available stateside is powered by a 5.7-liter V8 that generates 363 horsepower and 394 lb-ft of torque. Americans looking for the larger engine are going to have to explore the rest of the Fiat Chrysler Automobiles (FCA) lineup.
The update is not intended to attract thousands of new customers into the Chrysler showrooms, but regardless of how small the visual update is, it’s surely welcomed. The sedan’s future remains uncertain and Chrysler has not made any announcements about it in a very long time. Last year (2018), Chrysler simply stated via a press release that the 300, along with several other models, would continue throughout 2019, with no mention of what happens to the sedan after this model year.
Experts believe the sedan is likely to be discontinued as Chrysler prepares to launch a possible crossover and the rumored seven-passenger Commander sold under the Jeep brand in the Asian market. Chrysler last refreshed the 300 in 2011 – close to a decade ago – opting to update the chunky exterior with a more sleek and luxurious aesthetic. An update can certainly help push sales, but would it be enough to keep Chrysler invested in the sedan market in a time when SUVs and crossovers dominate? Only time will tell.
Have questions about the Performance Appearance Package? Reach out to us via Hollywood Chrysler Jeep social media. The beauty of the Chrysler 300 is best appreciated up close, visit Hollywood Chrysler Jeep and check out the Chrysler 300 inventory. Schedule your test drive today!