Chrysler Launches Athleisure Line
With summer in full force, Chrysler is stepping up with its recently-launched Athleisure Merchandise Collection. Created in collaboration with Stellantis licensing and Winnie Cheung (Stellantis’ chief designer), the latest foray into fashion from the Chrysler brand adds a new layer to its lifestyle vehicles.
“The Chrysler brand has always been about ingenious style and functionality with a focus on providing solutions to make things easier for our customer’s busy lifestyles. This special collaboration truly embodies what the brand represents with the ultimate goal of creating high quality and modern products that enable consumers to be comfortable while on the go, with practical sophistication,” said Chris Feuell, Chrysler Brand Chief Executive Officer–Stellantis.
Wanting to showcase its talent that goes beyond simple vehicle design, Chrysler introduced the Athleisure Merchandise Collection as the third collaboration with the Stellantis licensing and merchandising team. In the past, both Jeep and Dodge were showcased by Stellantis’ North America designers. Chrysler’s Athleisure Merchandise is an eight-piece collection which includes long sleeve T-shirts, a zip-up jacket, a Chrysler-branded canteen, leggings, and hoodies.
“My inspiration for the Chrysler Athleisure Collection stems from my real-life experience as a full-time mom and employee. The aesthetic of this collection is simple, modern with a versatile approach, allowing consumers to be chic, comfortable and effortless in their everyday lives,” said Cheung.
Chrysler Lineup
The 2022 Chrysler lineup is where the automaker shines, courtesy of the Chrysler 300 and the endlessly-awarded Chrysler Pacifica. Buyers can expect top notch materials and amenities in both vehicles, including the famed Stow ‘n Go seating in the Pacifica that allows more room not only for cargo, but for families as well. Additionally, buyers can enjoy the family-friendly infotainment options of the Pacifica or hone in on an era long gone with the luxurious Chrysler 300 that doesn’t cut any corners when it comes to old-school luxury.
Chrysler is poised to introduce its Airflow model in the coming months, the brand’s first foray into all-electric vehicles. As of now, the automaker has only shown a pre-production concept, but if the recently-unveiled Airflow Concept is anything to judge by, the brand is ready to make a new name for itself in the EV field. Looking to capitalize on sky-high EV interest, but also hoping to flex its design muscle, Chrysler is ready to revolutionize its own brand with the introduction of its first all-electric offering.
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