Chrysler Takes on #VanLife
A freshly-minted Chrysler ad campaign is in order for the Chrysler Pacifica and Pacifica Hybrid models and comic relief continues to be a central theme as the automaker takes on #VanLife influencers. Jokingly suggesting parents borrow a page from #VanLife influencers, Chrysler is showing prospective buyers how life behind the wheel of a Pacifica ensures parents are living their best lives. #VanLife is composed of three 30second spots that are now viewable on Chrysler’s official YouTube channel.
“The current van lifestyle phenomenon presented an opportunity for us to inject some levity into our newest Chrysler campaign. What our Chrysler Pacifica and Pacifica Hybrid owners want and need is not what many van influencers want from their vehicles. Knowing this, we designed a light-hearted campaign that puts a spotlight on the unprecedented features and versatility of the Pacifica minivan from a family perspective,” said Olivier Francois, global chief marketing officer, Stellantis.
The first up in Chrysler’s 30-second spot is “Duel” in which two #VanLife influencers square up with the owners of a Chrysler Pacifica. While this spot is headed for TV, the other two will run across the automaker’s social media channels. Check it out below:
“The van life of everyday families is different from what many might see in pictures and video across social media,” said Chris Feuell, Chrysler brand CEO – Stellantis. “Our Pacifica and Pacifica Hybrid owners want premium features like Nappa leather seats. Screens for every child. An ingenious space with storage to carry everything. Seamlessly connected infotainment and safety features. And yes, even a built-in vacuum. This the van life that our owners and families crave, and this is what van life means for the Chrysler brand.”
2022 Chrysler Pacifica
With over 130 awards and accolades, the Chrysler Pacifica is essentially a minivan blueprint — competitors in its respective segment simply follow its lead. Unquestionably a top-tier minivan, the Chrysler Pacifica is a more capable van than the Voyager, as well as its competitors. Although Chrysler hasn’t announced any pricing for the 2022 Pacifica, experts expect it to stay close to the 2021 sticker price, which starts at $35,820 (plus destination fee). This time around the Pacifica features optional all-wheel drive as an alternative to its standard front-wheel drive. Chrysler offers a plug-in hybrid variant as well, with a range of 32 all-electric miles.
For the 2022 model year, the Pacifica also gains a new entertainment option. Chrysler offers two Uconnect Theater packages — one has a single screen, the other brings two. Both packages offer Amazon Fire TV capability, while the central touchscreen display on the dash can display video content when the minivan is in park as well. Additional changes, such as new exterior color options and a revamped display that shows the state of the plug-in hybrid’s battery, are considered minimal.
Explore the highly-lauded Chrysler Pacifica and Chrysler Pacifica Hybrid here at Hollywood Chrysler Jeep. Drive your family in style, schedule a test drive today! Stay tuned on Hollywood Chrysler Jeep social media for the latest Chrysler news and offers.
Photo Source/Copyright: Stellantis