Chrysler’s Future Looks Bright
With only two models in its current lineup, the Chrysler 300 and Chrysler Pacifica, the brand has a lot of catching up to do as the automotive landscape shifts. This week, Stellantis (Chrysler’s parent company) at an event outside of Amsterdam, announced its plans for the brand’s future. Stellantis CEO Carlos Tavares said “Chrysler is one of the emotional pillars of the former FCA. It’s important for us to give this brand a future and opportunity to rebound.” Tavares added that the upcoming Chrysler models “look really gorgeous.” Let’s see what Chrysler’s future holds according to Tavares.
One of the first few models expected from the famed American brand is the Chrysler Airflow, a model intended to compete directly with the Tesla Model Y, Volvo XC40, and Mustang Mach-E. While unveiling the company’s strategic electrification plans – referred to as Dare Forward 2030 – Tavares revealed that Chrysler is expected to be fully electric by 2028. Additional targets for the automaker include Stellantis’ promise to achieve 50 percent of total sales across the U.S. of passenger vehicles and pickups by 2030.
When detailing Stellantis’ U.S. brand strategy, Tavares added “We have the strategic vision to invest in all the American brands. I have no intention to bring more brands to the U.S. right now. I think we have enough.”
Chrysler Airflow Concept
Intended as the concept that’ll bring the brand into the modern and not-to-mention competitive EV segment, the Airflow turned heads with its futuristic design and countless amenities. After four months in the hot seat as CEO, Christine Feuell opened up about Chrysler’s vision for the future. When asked by Stellantis (the brand’s parent company) for a single word that would describe her intentions for the brand, Feuell said “transformation.” Chrysler’s transformation will include more products in its lineup, progressive technology, and more quality.
The Chrysler Airflow is slated to arrive by 2025. For the time being, the automaker has three products in its portfolio – the Chrysler 300, Pacifica (& Pacifica Hybrid), and the Voyager which became fleet-only for the 2022 model year. These models are likely to be replaced with more modern offerings that’ll mark “a vast departure from what’s in the market today.” Chrysler is rumored to be adding at least two more crossovers, with at least one of them being a family-oriented people-hauler.
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Photo Source/Copyright: Stellantis