FCA Making Some Changes to its Lineup
With auto sales fluctuating for all auto brands this year, some for better, some for worse, Chrysler and Jeep are making some changes to the Chrysler 300 and Jeep Cherokee lineups for the 2018 model year.
For starters, Chrysler will be adding two trims to the Chrysler 300 lineup for the 2018 model year. The new base level trim will be the Chrysler 300 Touring, followed by Touring L, S, Limited (the previous base level trim), and C (the high end trim). This is all in an effort to match its more successful vehicle, the Pacifica minivan.
The Jeep brand is kicking the Cherokee’s base-level trim, the Sport, to the curb. For the 2018 model year, the Jeep Cherokee Latitude will be the new base trim, with a new trim also added to the lineup, the Cherokee Latitude Plus. It isn’t yet clear whether that means the new base will keep or lose its current features, although that would seem more like a step back than a step forward. The 2018 Jeep Cherokee will drop in price by a little more than $1,000. It will have a new starting MSRP of $24,395 by its release date.
To take things a step further, one reason the Jeep brand may be making such drastic changes could be the new vehicles and features deemed to release. The 2018 Jeep Wrangler Pickup and Wagoneer are set to be produced in the coming years. Perhaps the lineup changes will give rise to new technology and features we will see in future models for the 2018 model year and going forward.
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