Jeep and the Jurassic Park Movie Franchise Break New Ground Together

June 2nd, 2022 by

Hollywood Chrysler Jeep Jurassic World Dominion Jeep

Jeep teamed up with Universal Pictures once again, expanding its partnership to include the latest “Jurassic World Dominion” film. The epic conclusion to the Jurassic Park cinematic universe has been in the works for thirty years, thrilling fans across the globe. “Jurassic World Dominion” arrives in theaters June 10 (2022), while the latest campaign from Jeep is slated to run across the globe, including Europe, Middle East, North America and Asia Pacific. 

Jeep’s marketing campaign throughout the U.S. includes a 30-second broadcast spot, content designated for Jeep’s social media channels, including behind-the-scenes footage from the commercial and an extended one-minute version of the TV spot. Additionally, Jeep will also offer experiential events for members of the Jeep Wave community so they’re able to register and see the new film in select cities across the country. 

“Almost 30 years ago, moviegoers saw Dr. Ian Malcom escape danger from dinosaurs in the original ‘Jurassic Park’ film while riding in the back seat of a 1992 Jeep Wrangler. We paid homage to that iconic scene in the Jeep brand’s 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat,” said Olivier Francois, Global Chief Marketing Officer, Stellantis.

The latest commercial from Jeep showcases a Jeep Wrangler 4xe owner finding a newly-hatched Carnotaurus in his yard; the audience sees the protagonist vowing to faithfully take care of it. Before audiences know it, the baby carnotaurus is going on off-road adventures, occasionally walking the neighborhood much to the chagrin of the neighborhood– but to the delight of children who observe the carnotaurus wide-eyed. In a twist, the Jeep owner find’s the carnotaurus’ mother while on a camping trip– but was it all a figment of his imagination?

“The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original ‘Jurassic Park’ film. We have entered into new SUV segments, we have increased our global production footprint and, with the rollout of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and sustainable 4×4 vehicles in the world, satisfying the needs of our expanding global Jeep community,” said Christian Meunier, Jeep brand CEO. 

Jeep isn’t only offering up television and social media content, the automaker is also giving its Jeep Wave members the chance to catch the movie at drive-in events across cities around the U.S. on June 8 (2022). Qualifying cities include Detroit, Chicago, New York, Miami, and Los Angeles. The Jeep Wave program is an owner-loyalty program which offers exciting perks and benefits to Jeep SUV owners. Jeep and the Jurassic movie franchise continue to have a shared history, with older commercial spots preceding this latest venture. In the latest film, “Jurassic World Dominion,” audiences will be treated to the Jeep Gladiator and a vintage Grand Wagoneer on screen. 

“The ‘Jurassic’ film series is known for its epic scope and thrilling action and ‘Jurassic World Dominion’ is taking audiences on an adventure where no ‘Jurassic’ film has gone before,” said David K. O’Connor, president, franchise management, brand management and global partnerships for Universal Pictures. “The Jeep brand has been driving our audiences on unimaginable adventures, on-screen and off, since the first film in 1993 and we’re thrilled to share the road with them, this time and every time.”

Check out the all-new Jeep Wrangler 4xe and Grand Cherokee 4xe here at Hollywood Chrysler Jeep. Let The Jeep Experts help you get behind the wheel of a brand new Jeep– visit us at Hollywood Chrysler Jeep, check out our latest inventory and schedule a test drive today! Follow Hollywood Chrysler Jeep on social media to stay up to date with the latest Jeep news and offers.

Photo Source/Copyright: Stellantis


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