Jeep Continues to Invest in its Future

December 31st, 2020 by

Jeep continues to forge its future path, intent on growing its brand long after the upcoming 80th anniversary. This time around, the automaker announced it might be dealing a serious blow to aftermarket providers as it is opening a customization facility near its Jeep factory in Toledo, Ohio. Jeep announced an investment of nearly $23 million for the site, hoping to sell turnkey modified Jeep 4x4s off the assembly line while creating well over 300 jobs. 

Jeep’s New Facility

Jeep is redeveloping former properties that belonged to vinyl manufacturer Textileather and former ambulance service provider MedCorp instead of starting a new facility from scratch. The Toledo Blade reports that these companies closed in 2009 and 2013, respectively. Arguably, the best part of all this for Jeep is that the automaker is paying $1 for the actual site in which it plans to build a 250,000-square-foot facility. Jeep plans to have a supplier operate the new unit, but no name’s been officially revealed yet. Mopar, the in-house aftermarket tuner for all Fiat Chrysler Automobiles (FCA), might be Jeep’s mysterious partner. 

Additionally, no one’s really sure what Jeep plans to build at the facility in question. The president of the local UAW — the union which represents workers at the local Toledo plant — did imply that Jeep’s future customization options will include different lights, customized logos, running boards, customized paint jobs, bigger tires, bigger roll bars, and much more. It certainly sounds like Jeep is taking the appealing customization aspect of the Jeep Wrangler that everyone loves and taking it to new heights, by simply giving buyers the option of ordering an off-roader much like the ones that take part in the brand’s annual Easter Safari. Jeep is taking something its consumers enjoy and maximizing that experience without having Jeepers go through various tuners until they have the Jeep vehicle of their dreams. 

Jeep Wrangler & Gladiator Models Gear Up

Muscle Cars & Trucks alleges that the Wrangler and Gladiator models will likely be at the heart of this massive undertaking. Those two are the Jeep models that are most often customized — for example, it turns out that finding a Wrangler that’s 100% stock is actually very difficult. Both models are already manufactured in Toledo, so it makes sense they’d be part of this latest Jeep venture. Other lineup vehicles such as the Cherokee and Renegade are often found 100% stock and are made in Illinois and Turin, Italy, respectively. Nothing officially suggests that the new site will only cater to Gladiator and Wrangler vehicles, however, it’s not like Jeep would be against building a customized Grand Wagoneer if there are buyers lining up for customized options in the future. 

Additional details about Jeep’s latest venture will likely trickle out in the coming months. The automaker was so tight-lipped there is no known estimate of when the facility will be inaugurated. Toledo city officials chose to sell the site for $1 in order to encourage Jeep to keep its operations local. If Jeep does not go ahead and fully develop the property, city officials can buy back the property for $1 due to a buy-back clause in the contract. 

Enjoy the prowess of Jeep vehicles here at Hollywood Chrysler Jeep. Visit The Jeep Experts, check out the latest Jeep Wrangler and Jeep Gladiator inventory and schedule your test drive today. If conquering paths unknown isn’t your style, and you’re in the market for a daily commuter, the Jeep Grand Cherokee — the most-awarded SUV ever — is a solid choice as well. Follow Hollywood Chrysler Jeep on social media to stay up to date with the latest Jeep news and to be the first to know when Jeep launches its own customization facility.

Photo Source/Copyright: Rebecca Cook via Reuters
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