Jeep & Derek Jeter Want to Take the Grand Wagoneer Out to the Ball Game
Derek and Hannah Jeter joined forces with Jeep, taking part in the upcoming phase of the automaker’s Grand Wagoneer marketing campaign slated to launch this summer (2023). As part of their enduring partnership with Jeep, the couple stars in a captivating 30-second ad titled “Take Me Out.” The spot will be showcased on television, social media, and various other digital platforms.
“‘Take Me Out’ is a fitting anthem for our Wagoneer summer creative campaign. Pairing this iconic baseball theme song with the Wagoneer lifestyle to organically share themes of adventure, freedom and American heritage is timed perfectly to the start of baseball season and Derek’s new role within the sport. Premium visual settings and experiences are captured to elevate the original song themes, delivering storytelling in a more powerful and meaningful way,” said Marissa Hunter, Senior Vice President of Marketing, Stellantis North America.
The engaging 30-second commercial includes the iconic ballpark anthem “Take Me Out to the Ball Game,” featuring Derek and Hannah Jeter indulging in their favorite hobbies and cherishing family moments. Through this, the ad’s message of “don’t care if you ever get back” is poignantly conveyed. The spot is destined to land across numerous platforms, including the brand’s social media, digital channels, and television, with a special focus on major sports programming such as MLB Baseball. It’s worth nothing that Jeter recently joined the MLB on FOX team, starting with the 2023 season. Both “Take Me Out” and “Eyes Wide Open ” campaigns currently running for the Grand Wagoneer were collaboratively developed with Chicago-based Highdive agency.
“Summer typically means family road trips, ballgames, campfires and adventures around every corner for the entire family, and the Wagoneer’s legendary capability, premium American craftsmanship and modern mobility brings a new level of sophistication and excitement to our customers to fulfill that promise for the season. As Derek and Hannah’s family and horizons expand, we couldn’t be prouder to have the Grand Wagoneer carry their family to wherever their travel takes them,” said Jim Morrison, Senior Vice President, Jeep Brand North America.
Wagoneer by Jeep
The Wagoneer nameplate returns to the Jeep lineup as a prestigious expansion of the brand, carrying forward its legacy as the original premium SUV. With a rich heritage of exceptional American craftsmanship, the Wagoneer and Grand Wagoneer embrace a new era of luxury, comfort, and unmatched 4×4 capability, all while prioritizing top-notch customer service. The Wagoneer expansion sets a new standard for sophistication, authenticity and contemporary mobility, offering buyers a distinctive and premium experience. These vehicles exude warmth, capability, innovation, and authenticity, featuring premium design elements and cutting edge technology, attracting a diverse and successful customer base. By combining these attributes with its strong SUV heritage,the Wagoneer and Grand Wagoneer represent the evolution of an American icon, defining the next generation of premium SUVs.
Take luxury to new heights behind the wheel of the all-new 2023 Wagoneer L or 2023 Grand Wagoneer here at Hollywood Chrysler Jeep. Let The Jeep Experts at Hollywood Chrysler Jeep guide you when it comes to getting your next new vehicle. Follow Hollywood Chrysler Jeep on social media to stay up to date with the latest Jeep news and offers.
Photo Source/Copyright: Stellantis