Jeep is America’s Most Patriotic Brand For the 20th Consecutive Year
Jeep, celebrating more than eight decades of adventure, freedom, passion and authenticity, officially has another year as America’s most patriotic brand under the belt. For the 20th consecutive year, Jeep was voted as America’s most patriotic brand on Brand Keys Most Patriotic Brands survey. The results come directly from consumers surveyed who are tasked with defining which brand embodies the values of patriotism in 2022.
“The Jeep brand is a classic. Its ability to literally own the value of patriotism seems timeless. For the 20 years Brand Keys has conducted the Most Patriotic Brands survey, Jeep has been rated No. 1 by consumers. That value, ‘patriotism,’ is the emotional part of decision-making that accounts for an enormous portion of why consumers have emotionally engaged with the brand. Jeep resonates a degree of allegiance consumers recognize, appreciate and, most importantly, act upon when making a purchase decision. Consumers know there’s a difference between wrapping yourself in the flag and being a brand people believe has actually earned that right. Jeep earned it, owns it, and we congratulate them again this year,” said Robert Passikoff, president and founder of Brand Keys.
Brand Keys surveyed more than 5,800 consumers, ranging from 16 to 65 in age, and assessed over 1,172 brands to determine its 2022 rankings. Brand resonance is put to the test as the assessment evaluates which brands focus on the value of patriotism–Jeep came out on top for more than meeting its patriotic expectations. As a tribute to U.S. military members, Jeep recently announced the debut of the Freedom Edition Package on its 2023 Wrangler and Gladiator models, with $250 from each sale going directly to military charities. Jeep also offers patriotic merchandise on its Amazon storefront as well.
“The Jeep brand is incredibly proud of its military heritage with origins that date back to 1941 – the birth of an iconic 4×4-capable vehicle the U.S. Army specifically requested. The Jeep brand has become synonymous around the world for outdoor adventure and freedom, and being recognized as America’s most patriotic brand for two decades running is a testament to our passionate Jeep community and to all those who protect our independence,” said Jim Morrison, senior vice president and head of Jeep brand North America.
Jeep’s Future
With over 80 years of legendary heritage, Jeep remains an authentic SUV brand that grants buyers peace of mind thanks to its craftsmanship, versatility, and most important of all: capability. The automaker knows its vehicles open the door to living life not only off the grid, but on it as well thanks to its broad portfolio of vehicles, which range from rustic and rugged to top-tier luxury. The current Jeep lineup consists of the following models: Renegade, Compass, Cherokee, Grand Cherokee, Grand Cherokee L, Grand Cherokee 4xe, Wrangler, Wrangler 4xe, and Gladiator. Both the Wagoneer and Grand Wagoneer stand out in a field of their own as they are top-tier luxury vehicles designed to take the Jeep brand to the next level although they are not badged as Jeep. Jeep designers and engineers think the brand’s notorious 4×4 capability will help its electrification initiatives to achieve Zero Emission Freedom. Jeep is poised to offer an electrified variant of every model by 2025.
Explore the Jeep lineup here with The Jeep Experts at Hollywood Chrysler Jeep. Check out the latest Jeep inventory, including the all-new Wrangler 4xe and Grand Cherokee 4xe, and schedule your test drive today! Follow Hollywood Chrysler Jeep on social media to stay up to date with the latest Jeep news and offers.