Jeep Launches “Made for What You’re Made of” Campaign
Jeep recently made waves with its latest marketing campaign, “Made for What You’re Made of,” which highlights the Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe. The automaker made its 30-second spot available across all brand social media channels, including YouTube, Twitter, Facebook and Instagram. Additionally, the campaign will feature on traditional media such as television during the March Madness basketball playoff programming.
“The ‘Made for What You’re Made Of’ campaign is rooted in the ‘go anywhere, do anything’ spirit of the Jeep brand and its vehicle owners, fans and followers. As the Grand Cherokee has evolved over the years, so has our owners’ ability to seek out more fulfilling experiences, and the Jeep brand’s goal is to give them a vehicle that allows them to explore the world they live in and enjoy life to its fullest,” said Marissa Hunter, Senior Vice President of Marketing, Stellantis – North America.
A Paralympian runner, a base jumper, and an ice diver are all featured within the 30-second “Made for What You’re Made Of,” with each athlete filmed for the campaign in both Colorado and Utah. Naturally, Jeep 4×4 enthusiasts are lovers of nature, athleticism and much more as you can find adrenaline junkies, as well as numerous sunrise and sunset chasers among them. There isn’t a personality test on the market that’s sufficient enough to capture what one is made of and Jeep wants to be sure it can hone in on this idea. The brand is all about blazing a new trail and these factors definitely came into play
Jeep 4×4 owners are nature lovers, athletes, adrenaline junkies, sunrise and sunset chasers and so much more. To find out what one is made of, ditch the personality tests and social media quizzes and head into the big, wide, beautiful word. Is it to follow a self-determined path? Or blaze a whole new trail? Those are the questions the brand thought about when designing the new Jeep Grand Cherokee.
“With the recent launch of the new Grand Cherokee and Grand Cherokee L, and the Grand Cherokee 4xe this spring, consumers will have more options than ever before when deciding which of these 4x4s fits their outdoor pursuits. The Grand Cherokee was built to help provide our owners with one-of-a-kind experiences by taking them to faraway places to seek out their next adventure. There is no other automotive brand that enables that sense of freedom and adventure and that elicits such fierce loyalty and camaraderie among its owners and enthusiasts like Jeep does,” said Jim Morrison, Senior Vice President and Head of Jeep Brand North America.
Grand Cherokee 4xe
The Grand Cherokee 4xe is powered by a turbocharged 2.0-liter four-cylinder engine that’s paired with two electric motors. One of the motors lies in the front of the vehicle and is connected via the accessory belt, while the other motor takes the place of the transmission’s torque converter. A 14.0-kWh lithium ion battery pack feeds both of these motors and works in harmony with the traditional engine while producing 375 horsepower and 470 lb-ft of torque. Jeep claims the Grand Cherokee 4xe should have a 57 miles per gallon equivalent (MPGe), with the model able to travel up to 25 miles on battery power alone. Towing figures round out the model with capacity up to 6,000 pounds.
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