Jeep Reintroduces Iconic Tuscadero Shade In Time for 4×4 Day

Calling all Jeep enthusiasts! Buckle up for some exciting news! To commemorate 4×4 Day 2024, the legendary Jeep brand is bringing back the head-turning Tuscadero paint color for the all-new 2024 Wrangler. Remember that audacious, deep magenta that stole the show? Get ready to turn heads again with this iconic option, available for order now.

“Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4×4 Day 2024.”

Tuscadero’s Legacy

Tuscadero is part of a long line of special-edition, limited-run colors that have captured the hearts of Jeep enthusiasts. Names like Gobi, Gecko, Chief, and Nacho all harken back to a time when personalization reigned supreme.

These bold colors not only add a touch of individuality, but they also reflect the adventurous spirit of the Jeep brand. Whether you’re cruising down Main Street or conquering off-road trails, a Jeep in a unique color is sure to turn heads.

A Colorful Palette for the 2024 Wrangler

The return of Tuscadero adds another vibrant option to the already impressive color palette of the 2024 Jeep Wrangler. With nine eye-catching choices available, there’s a perfect shade for every driver:

• Tuscadero: The audacious magenta that stole the show, back for a limited time.
• Anvil (New for 2024): A bright, almost blue-gray that begs for adventure.
• Earl: A vivid shade of gray with hints of greenish blue, guaranteed to turn heads.
• Firecracker Red: A classic Jeep® color, fiery and bold.
• Granite Crystal: A dark gray that exudes sophistication and off-road prowess.
• Silver Zynith: A classic silver that shines like a dime fresh from the mint.
• Hydro Blue: A stunning pearlescent blue, adding a touch of luxury.
• Bright White: The timeless choice for those who prefer a clean and crisp look.
• Black: Sleek and sophisticated, perfect for making a powerful statement.

This bold shade of magenta is available to order now with a starting MSRP of $895.

Personalize Your Ride:

Tuscadero is available on a variety of Wrangler trims, letting Jeepers create their perfect adventure companion. Choose from:

• Sport
• Sport S
• Willys
• Sahara
• Rubicon
• Rubicon X
• Rubicon 392

Top It Off (Literally):

Initially, Tuscadero Wrangler vehicles come with the buyer’s choice of a black hardtop, body-color hardtop, or a black soft-top. Craving a touch of open-air freedom with a pop of color? Fear not! The Sky One-Touch powertop in Tuscadero will be rolling into dealerships later in Q2 2024.

Explore the 2024 Wrangler at Hollywood Chrysler Jeep

Follow The Jeep Experts on Hollywood Chrysler Jeep social media to stay up to date with the latest Jeep news and offers. Check out the newest Jeep inventory at Hollywood Chrysler Jeep and schedule your test drive today!

Photo Source: Stellantis