Latest Chrysler Pacifica Ad Campaign Takes on Quarantine

June 24th, 2020 by

Chrysler and Actress Kathryn Hahn joined forces once again for another installment of the Chrysler Pacifica campaign. Due to the restrictions of the ongoing Coronavirus pandemic, this time, the actress was forced to shoot the social video campaign — “Pacifica Mom on Quarantine,” on an iPhone. As is customary, the brand’s ads continue to center the Pacifica’s role as a famed family hauler. The concept of the latest ad is simple as Hahn relies on the Pacifica as a pseudo-confessional, a home away from home if you will. While in the Pacifica, Hahn shares honest and relatable takes on what life is like during quarantine — especially for moms. Chrysler noted that the quarantine video from Hahn is the beginning of a new series, which will span across the brand’s digital and social media channels in the coming weeks.

“In a time when social distancing practices have become the new normal, Chrysler brand and Hahn had to take a challenging approach during production of our most recent collaboration. Given our production’s top priority was to ensure the health and safety of all involved during the one-day production, we filmed entirely on an iPhone equipped with a remote feed inside the Chrysler Pacifica, and Kathryn worked on set with a small crew of two and relied on a tablet inside the vehicle to allow for directional feedback,” said Olivier Francois, Chief Marketing Officer, FCA. 

Production Changes

People are adaptable, and that adaptability includes transforming the way we make things such as automotive ads like in this particular case. Not only does the making of the product change and adapt, but also how the brand manages to convey messages that will relate to its audience. We mentioned earlier that the new spot was shot exclusively on iPhone, but Chrysler offered even more details about what it took to pull this feat off. Standard procedures included safety precautions such as wearing masks, gloves, and disinfecting the vehicle, but the most intriguing part of this production was that the Chrysler team, along with the advertising agency’s team,  provided real-time directional feedback to the actress via a “virtual chat room.” This allowed for a few takes to tweak the ad while limiting everyone’s exposure, and helped make sure that both the agency and the clients approved of the final product. See the first installment of the series below:

Chrysler continues to create these series of ads in partnership with the Chicago-based Doner agency.  And speaking of partnership, the Chrysler brand continues to team up with No Kid Hungry, the national campaign focused on ending childhood hunger in America. With the sale of every Chrysler Pacifica, Chrysler provides meals to children in need. The most recent extension of Chrysler’s support will help No Kid Hungry provide meals to children in need during the summer months, arguably one of the most challenging times for children to access steady meals. To date, Chrysler has provided more than 4.2 million meals to children, seniors, and families across the U.S. The expansion of the brand’s commitment to No Kid Hungry will ensure that Chrysler meets its commitment of providing up to 10 million meals. 

Chrysler remains the top family brand, its status cemented more than 35 years ago with the invention of the minivan. These days, it’s the Chrysler Pacifica that offers buyers an unprecedented level of functionality, technology, and versatility — all paired up with bold styling that makes life on the road for families a little easier. Visit Hollywood Chrysler Jeep and check out the latest Chrysler Pacifica inventory and schedule your test drive today! Follow Hollywood Chrysler Jeep on social media and be the first to know when the all-new Chrysler Pacifica AWD finally rolls into our dealer lot.

Photo Source/Copyright: FCA
Posted in Chrysler