Why the Popularity of the Jeep Wrangler Never Wanes

November 19th, 2018 by

Hollywood Chrysler Jeep Why the Popularity of the Wrangler Never Wanes

The Jeep Wrangler is on a roll these past few years, with sales topping 190,000 units in the U.S. alone in 2017. Sales have been skyrocketing for the past 10+ years thanks to the introduction of the Wrangler Unlimited – the four-door Wrangler – in 2007. On the surface, the popularity of the Jeep Wrangler may seem puzzling, but when you take into account the brand’s heritage, the vehicle’s own authenticity, and its capability – well, it’s not hard to see why the Wrangler continuously outsells its competition year after year.

Heritage

Today’s Jeep Wrangler is a direct descendant of the 1940 Willys prototype that was commissioned by the U.S. Army during World War II – the vehicle that eventually gave way to the rugged and capable Willys MB. While the origin of the Jeep name can’t be nailed down, many experts believe that the brand name is army slang for “GP” or “General Purpose” – a set of words that were always attached to the vehicle. Other experts discredit this theory and state that the Jeep name traces its roots back to a comic strip character named Eugene the Jeep. Regardless if neither of one of these theories is true, the lore of the brand’s origin adds to the mystique as a whole.

After World War II, many of the government-surplus Willys MB vehicles were available for veterans to buy and use as reliable transportation. When Willys-Overland noticed the potential in the automotive market for vehicles of this kind they manufactured the CJ-2A – a version of the Willys MB suitable for civilian use. In 1970, American Motors Company (AMC) took over the production of Jeep vehicles, but it wasn’t until 1987 that AMC introduced the Jeep Wrangler as we now know it. Fans and Jeepers alike can recognize the unique character and lineage of the Wrangler, that most likely contributes to its continued popularity and roaring sales.

Authenticity

The iconic design of the Jeep Wrangler is no joke and while the word we just used – iconic – is often overused when it comes to describing vehicles, it’s hard to dismiss that the latest generation Wrangler maintains a rugged profile that offers a callback to its original design. Even after more than 75 years since the original Wrangler-inspired vehicle debuted, today’s Wrangler still sports a seven-slot grille, round headlights, a fold-down windshield, removable doors, a convertible top or an optional hardtop, and a rear-mounted spare tire that all lend to the unique and timeless design.

Nowadays, veterans would be stunned to learn that the interior of the Wrangler includes unprecedented levels of comfort like carpeting, finished interiors, and even heated leather seats on select trims. What morphed into a Civilian Jeep back in the 40s has certainly become civilized when you note just how many Wrangler vehicles are used for daily transportation. Driving a Wrangler is like driving a piece of design history.

Capability

A Wrangler is an alright commuter, able to keep up with the best of them, but where this vehicle really shines is where the pavement ends. Skilled off-roaders can chew up terrain and trails where other vehicles can’t even dream of cruising. Its short wheelbase, short front and rear overhangs, and exceptional ground clearance are all contributing factors that make off-roading in a Wrangler a breeze. “Go Anywhere, Do Anything” isn’t just a slogan for the Jeep Wrangler – the vehicle embodies it. We’d be remiss if we didn’t mention the best part of owning a Jeep Wrangler – the robust optional performance enhancements thanks to aftermarket parts available that make customization possible, adding to that one-of-a-kind-vehicle allure.

Want to dive deeper into Jeep history? Check out five things you probably didn’t know about Jeep from the Jeep Experts. If you’re ready to embrace the “Go Anywhere, Do Anything” lifestyle, you need to pass by Hollywood Chrysler Jeep and check out our inventory of the 2018 Jeep Wrangler. Already have your very own Wrangler? Modifications are likely in order – pass by and see The Jeep Experts at our service department instead!

Photo Source/Copyright: OceanAir Travels

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